Aow is your PARTNER IN ARTISAN SOURCING + BRAND DEVELOPMENT

sourcing

Whether you are looking to open up a shop, start an artisan brand, or need to refresh your stock, Annie offers one-on-one sourcing sessions based on your specific design aesthetic, price points, and project scope. Annie gives you valuable insight to ensure your sourcing journey is inspiring, accessible, strategic, and successful.
mentoring

Annie offers mentoring for artisan brands and retailers who need one-on-one business support. Whether new to the field or looking to refresh your efforts, this program is for entrepreneurs who need specific, actionable recommendations to improve their branding, social media and marketing strategies, design, and sourcing approach.
consulting

Founder Annie O. Waterman has spent the past 16 years working to build relationships between artisan suppliers and retailers. Annie works with globally recognized organizations to help market opportunities for artisan enterprises offering the development of strategic sales and marketing plans, running overseas buyer trips, and vendor/buyer matchmaking services.

Consulting + sourcing services

Annie O. Waterman has spent the past 16 years working within the artisan sector and traveling the globe to connect retailers with artisan suppliers. Annie travels far and wide to bring the best vendor resources to retailers looking for exquisite, less saturated, hand-picked handmade finds. She has spent her entire career working with artisans and has deep expertise in the global artisan handicraft export market.

Annie has a global perspective of trends and the ability to discover unique, high-performing handmade products. Annie mentors those new to the field who are looking to open up shop or start an artisan brand and provides one-on-one sourcing expertise. She helps retailers connect with artisan vendors without the expense and time of traveling the globe. Annie gives you valuable insight to ensure your sourcing journey is inspiring, accessible, strategic, and successful. Annie has traveled to over 30 countries and continues traveling far-flung, lesser-known parts of the world to bring you valuable insight and the best of handmade.

Annie travels far and wide to bring the best of handmade to you.

AOW has worked with top retailers + organizations, including:

West Elm, Arhaus, Anthropologie, The Citizenry, Aerin, MINNA, Global Crafts, All Across Africa, Atacama Home, Raven + Lily, Globein, JK Adams, Michele Varian, Lizzie Fortunato, Primary Essentials, St Frank Textiles, Ozma, Hawkins New York, Soludos, United Nations Development Program (UNDP), the UN Refugee Agency UNHCR, Aid to Artisans, New World Crafts Guatemala, & more.