Sourcing & Mentoring

One-on-One Consultation

with Annie O. Waterman

Artisan Sourcing

for Retailers

Brand Building Mentorship

for Artisan Businesses

Bespoke artisan sourcing, mentorship, and strategy for brands and buyers — built around long-term, real relationships.

Book a free call

Consultations

Focused, practical one-on-one sessions covering sourcing strategy, brand positioning, or creative direction.

For:

  • Retailers seeking exquisite artisanal products

  • Artisan brands seeking mentoring to access and position themselves in a saturated marketplace. 

Artisan Sourcing

If you’re looking for artisan partners that align with your values and aesthetic, I offer tailored sourcing rooted in years of on‑the‑ground experience.

I take care of the time and expense of research and travel.

Stages include:

  • Client shares a moodboard in advance and completes a survey to define product interests, needs, and vendor criteria.

  • Schedule a 75-minute video call with Annie O. Waterman to discuss vendor options.

  • After the call, Annie shares recommendations, makes up to five vendor email introductions, and offers additional guidance as needed.

Investment:

  • Starting from €500 for a sourcing consultation

  • Custom pricing available for larger projects

Mentorship
& Brand Guidance

For makers and retailers navigating growth, change, or clarity, I offer mentorship grounded in experience, and care.

Clarify your brand’s vision, strengthen your product offering, and position your brand for wholesale and retail success.

Stages Include:

  • Brand development and strategy sessions

  • Product line reviews and feedback

  • Pricing and market positioning

  • Create marketing and sales strategies

Investment:

  • 75-Minute Consultation: €500

  • 5-Session Mentorship Package: €2,400

Book a free call

Trusted by

West Elm, Arhaus, Anthropologie, The Citizenry, Aerin, MINNA, Global Crafts, Territory Designs, All Across Africa, Atacama Home, Raven + Lily, Globein, JK Adams, Michele Varian, Lizzie Fortunato, Primary Essentials, St Frank Textiles, Ozma, Hawkins New York, Soludos, UNDP, UNHCR, Aid to Artisans, New World Crafts Guatemala, and more.

Stephanie Brand, Overland Home

“Hiring Annie was the best decision I’ve made to date on my new business journey.”

Jennifer Liang, J Atelier

“Working with AOW to help me navigate sourcing products for my retail shop proved invaluable. So many gems I would never have found on my own!”

Chelsea McGowan, Aerin

“From the first email exchange with Annie, I knew we would find just what we were looking for. We have placed orders with every vendor she found for us.”