ONE-ON-ONE MENTORSHIP
annie offers business support for artisan brands + entrepreneurs looking to open up a retail shop
“Annie is that rare talent of insight, experience and the ability to support and mentor anyone who has an entrepreneurial goal of owning their own artisan goods shop. I could not be achieving my vision without Annie’s incredible knowledge of all aspects of the artisan business. She has this unique ability to see your vision and works closely with you to manifest all the details of launching a store. She is a gem!”
Annie offers a one-on-one mentorship for entrepreneurs looking to start or grow brands that work in partnership with international artisan groups. This program is perfect for those who have an idea for a business but need help understanding how to find reputable artisan vendors, select the right product mix, and stand out in what can feel like a very saturated marketplace.
Annie’s consulting package consists of five, 75-minute calls, covering your specific needs in-depth. She’ll help you uncover ways to boost your business, bolster your product sourcing, and improve your design, sales, and marketing strategies.
Topics covered often include how to:
Start and grow your artisan business (brand, physical store, or direct-to-consumer site)
Build a brand and develop a strong identity (from scratch)
Best practices working with overseas artisan producers
How to find your niche + stand out in a saturated market
How to build a unique market strategy specific to your company’s vision
Vendor sourcing + curation
Who is this mentorship for?
Artisan Brands - new to the field or in need of re-branding
Artisan enterprises - need of expert pair of eyes on your company’s marketing materials and product lines
Entrepreneurs looking to open up a retail or e-commerce site
Mentor Package Fee:
2500 Euros (for five, 75 min-sessions)
“Working with AOW to help me navigate sourcing products for my retail shop proved invaluable. Annie put together custom itineraries for my sourcing trip to Spain and Portugal based on my business needs, including artisans that are able to ship to the USA. Also helpful, were hotel and restaurant recommendations. Annie has great taste and is extremely well connected. So many gems I would never have found on my own! I would not hesitate to recommend AOW for any sourcing needs.”
“During our time together, Annie guided and prompted creative ways to approach my business as a brand. I appreciated her guidance as I went through rebranding Driftless Style and gained a better understanding of how to bring cohesion to my brand. Conversations would leave me inspired to dive deeper into the topics we discussed. I would recommend Annie’s mentorship in these areas, especially as a handmade sourcing brand; she has a wealth of knowledge and connections. I also appreciated her attention to detail, such as timely recaps of our conversations, and professionalism in all areas of work. ”
“Signing up for Annie’s one-on-one mentorship program was a great decision. I very much appreciated the pleasant and constructive collaboration. Annie’s excellent knowledge, rich experience, and critical eye helped me concretize and structure my ideas. Annie has a strong network of highly professional artisan groups. I am very grateful to Annie for introducing me to her network, thus enabling me to put together a unique collection for my brick-and-mortar store. The products from the artisan groups in Annie’s network are very high quality and have great designs. I highly recommend the one-on-one mentoring program and thank Annie from the bottom of my heart for her support.”
“Working with Annie, we have: 1) Gained a good overview of how to get started in the ethically sourced, sustainable, artisan made, retail world. 2) Learned a process of how to start from scratch and hit the ground running in setting up a store. 3) Connected with some high-quality artisans, making beautiful sustainable products from around the world. 3 of the most significant improvements we have gained include 1) Delight - when customers come to our store they often gasp and say they have never seen such unique and beautiful products. 2) Quality - we have bought high-quality products at wholesale prices, that are beautiful, durable and will stand the test of time. 3) Innovation - traditional handmade techniques have been developed further, and innovative designs significantly improve the products.
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