CONSULTING FOR ORGANIZATIONS
YOUR SOURCE FOR DEEP EXPERTISE IN THE GLOBAL ARTISAN HANDICRAFT EXPORT MARKET
Image credit: AOW
Image credit: Lauren Barkume
Annie offers marketing training sessions, creative development, and photography services for organizations looking to increase their export markets within the handicraft sector. Annie has worked with dozens of NGOs, handicraft councils and other cultural organizations to help promote the artisan sector around the globe.
Common activities with these organizations include:
Development of training presentations to help build and grow local artisan enterprises (presentations typically focus on ‘Market Research’, ‘Creative Marketing Strategies for Artisan Business’, ‘How to Go Online’, and ‘Trends Reports’ for the American home and global fashion markets)
Review of product collections and communication materials to ensure marketing collateral effectively targets buyers in the US and European marketplace
Global market research and strategic recommendations for nurturing the artisanal sector for success in export markets
Identification of key product collections with the strongest potential to be sold in the US and European marketplace
Design of marketing materials to help promote a specific country or destination’s handicraft potential (usually through the creation of a newsletter series, social media posts, and sourcing guides for buyers)
Creation of new market linkages between buyers and producers to promote artisan collections to a broader network of buyers interested in handmade craft
Promotion of artisan trade shows, artists, and their products to AOW’s network of American and European buyers
Photography sessions, specializing in storytelling images to market artisan products
Clients of AOW:
Aid to Artisans
United Nations High Commissioner for Refugees (UNHCR/ MADE51)
New World Crafts, Guatemala
United National Development Program (UNDP), Palestine
Caravana Americana
“Blending passion with deep understanding of how handicrafts markets operate, Annie is a great bridge between artisans and buyers. Her feel for what’s trendy comes naturally, with an ability to help producers select and curate the right collections. With her network of buyers and artisan support groups, she’s always got her fingers on the pulse on how this growing market is evolving. We valued her keen interest and commitment to sustainable and ethical sourcing, which has helped us shape one of the unique portfolios in our country office.”
