Artisan Sourcing for Wholesale Customers



Let AOW Handmade help you discover the perfect artisan producer. We start by focusing on your needs—your brand aesthetic, business goals, and project objectives. Then we use that insight to identify the ideal partner to bring your creative concept to life. We guide you through the process from concept to delivery.

We Know the Perfect Artisan Supplier for Your Brand

With over a decade in the business, AOW founder Annie Waterman is the industry expert for artisan sourcing. Annie attends dozens of trade shows in every corner of the world to discover exciting new producers and maintain her strong relationships with established and reliable artisan businesses. That makes her the perfect matchmaker for any business seeking to create their own branded collections with artisan producers. Whether you’re looking for proprietary design, want to customize in-line products, or buy off the shelf, we’re here to match you with ethical sources that fit you perfectly.

We take pride in introducing our clients to outstanding, market-ready, reliable artisan suppliers with stories and designs that inspire.

  • Are you looking for ways to stand out in a competitive market?

  • Do smaller MOQ’s sound good to you?

  • How about the ability to customize smaller quantities?

Artisan-made goods are the answer.

AOW focuses on your business and your needs to nd perfect artisan partners.

We first gather information about your brand aesthetic, business goals, and project objectives. Then we use that insight to select and present you with the perfect partner to bring your creative concept to life.

If these facts resonate with your company, we’re here to help. Let AOW Handmade help you find the right artisan producers to articulate your vision and meet your production leads. Let’s bring your creative concept to life! 


How it works:

Initial Consultation

1/2 hour conference call to examine the customer’s needs and interests. Complimentary.

  • define product interests, target customers, business objectives, vendor criteria, goals, and inspiration

  • determine client’s highest priorities, product interests, and specific project requests

  • clarify requested price points, shipping methods, lead times, terms, and production capacity

Scope of Work

Following approval of the direction, AOW Handmade asks the client to sign a work agreement covering the contract, price, and terms.


Development of product plan based on customer’s trend boards, MOQ’s, category priorities, wish lists, and price points.

Initial Presentation

AOW Handmade will provide a full range of suitable artisan producers to the client, including product pictures, average price points, minimums, and notes outlining where the product is made.

Vendor Selection & Facilitation

Select the agreed upon number of vendors to ask for quotes, samples, etc. Initiate introduction to those vendors and facilitate initial order, terms of payment, deadlines, etc. Reports include product photos, FOB price points, lead times, production capabilities, contact information, artisan profiles, and shipping methods.

Follow Up

Stay in the loop through the first order to assist with communication and general facilitation until the initial order is completed.

Why Artisan-Made Products?


Consumer trends demonstrate the demand for artisan-made goods.

“The Experience Economy”

According to trend forecaster Nelly Rodi, the allure of travel and of interacting with other cultures has become an important part of American consumer culture. Referencing the culture of origin in the design, creation or marketing of a piece is a value-added component.

Travel & Global Culture

As a result of the increased interest in the experience of travel and global culture people increasingly see themselves as citizens of the world. The Mintel Group reports, “Now, these global citizens can support economies thousands of miles away by shopping for artisan goods.”

Conscious Consumerism

More and more shoppers are paying attention to the origins, life cycle, and charitable activities of products and their parent companies. The purchase of “global” goods can be an affirmation of personal values.

Country of Origin

Pam Danziger of Unity Marketing believes that American consumers show a definite preference for goods manufactured in certain countries. “It suggests opportunities for brands to create awareness in the minds of consumers about the place of manufacture and how to position ‘place’ to influence the consumer toward purchase.”