one-on-one consulting

 Image: Juliehall.net

Image: Juliehall.net

AOW provides individualized consulting to artisan brands (both retail and wholesale) within the lifestyle market — home décor, gift, apparel, personal accessories. Whether it’s a 90-minute Quick Consult on a specific issue or our comprehensive consulting package analyzing all aspects of the client’s business, AOW helps clients differentiate themselves, identify the perfect clients, and increase revenue.

Founder Annie Waterman provides you this individualized service to guide and navigate you, creating clarity around your positioning and business goals, and ensuring you have the right partners and pieces in place in order to compete and be successful in this marketplace.

With practical, hands-on insight and feedback Annie will help you define your unique positioning, target market, and product direction; as well as trade show guidance based on years as an exhibitor, attendee, and mentor; and she creates a personalized strategy to increase sales for your business.

Your struggles tend to be:

  • Standing out from the competition in a saturated marketplace.

  • Doing it all and not knowing where to focus your efforts in your running a wholesale/

    retail business.

  • Don’t know the right vendor to work with, which product category to expand, or if it’s the

    right move.

  • You need structure, guidance, insight, and focus.


Why AOW?

Founder Annie Waterman provides you this individualized service to guide and navigate you, creating clarity around your positioning and business goals, and ensuring you have the right partners and pieces in place in order to compete and be successful in this marketplace.

With well over a decade of experience working within the global artisan sector, Annie provides invaluable insight on industry trends, your competition, trade shows, and the handmade sector. Her One-on-One Consulting service allows her industry expertise to strengthen your business and helps you bring unique handmade goods to market. Having spent many years in the field, Annie offers a diverse set of skills, including product development, market research, business mentoring, and artisan sourcing.